Beyond’s vision is to free children of gender stereotypes.

We will move beyond the strategy of ‘pink princesses’ for girls and aggressive elements for boys, offering truly imaginative play for tomorrow’s inventors, makers, and leaders.


Beyond is a gaming label backed by global community of parents, designers, educators, and gaming enthusiasts.


We believe that games—when designed, created, and informed with progressive thinking—can promote inclusivity and collaboration, reverse stereotypes, and motivate children to reach their full potential.

We will build games that reflect a new generation of design and creativity, ultimately promoting a more balanced industry and world. 


This is conscious game design. This is Beyond.